The wait is nearly over for fans of deep-dive storytelling and exclusive insider access. On Monday, May 18, 2026, at Noon ET, veteran journalist Brandon “Scoop B” Robinson will officially launch his highly anticipated digital series, The Pull Up with Scoop B. Premiering on YouTube, the show arrives as the definitive destination for audiences looking to move beyond the standard box score and engage with the narratives that truly drive the industry.
Hosted by Robinson—a multi-hyphenate broadcaster with a storied career spanning major outlets like the New York Post, CNN, and CBS—the series promises a sophisticated look at the vibrant intersection of the NBA, fashion, music, and business. Leveraging his “sovereign media” model, Robinson aims to provide a high-energy, authentic experience that prioritizes audience ownership and unfiltered storytelling.
Series Premiere: Kendall Gill Leads the Charge
The debut episode features NBA veteran and renowned analyst Kendall Gill, who joins Robinson for a premiere conversation that “pulls no punches.” The choice of Gill as the series opener signals the show’s unwavering commitment to candid, long-form dialogue. This initial episode explores the personal narratives and nostalgic history of the game, setting a high bar for the level of transparency viewers can expect from the series.
More Than a Soundbite: Finding the “Soul of the Story”
In a modern media environment often dominated by rapid-fire clips and 15-second soundbites, The Pull Up is designed to find the “soul of the story.” Robinson’s approach focuses on the human element of elite performance, diving much deeper than traditional reporting to uncover the motivations and milestones of today’s cultural icons.
Viewers can expect a diverse lineup of heavy-hitting guests, ranging from basketball Hall of Famers and current NBA superstars to chart-topping musicians and influential CEOs. These aren’t just interviews; they are deep-dive retrospectives and forward-looking discussions that provide a 360-degree view of the sports world.
A Focus on Lifestyle and Impact
The series also places a significant lens on lifestyle and social impact. From the latest in sneaker culture and “tunnel walk” fashion to high-level business maneuvers and community initiatives, The Pull Up explores how athletes and entertainers are shaping the world off the court.
By utilizing his years of experience and deep-rooted industry connections, Robinson provides an authentic perspective that few can match. Whether discussing the future of sports media or reflecting on the golden era of 90s basketball, the show delivers a sophisticated, insider experience tailored for the modern, culturally-conscious fan.
To realize this bold vision, Robinson recruited a top-tier production team designed to mirror the show’s intense energy. The series is brought to life by CastleLight Productions, led by the creative powerhouse of Ryan Cassell, Charlie Murphy, and Bragard Kizenga.
Supporting this technical expertise is Briahna Gatlin of Swank Publishing, whose brand strategy elevates The Pull Upfrom a standard series to a significant cultural moment. This collaboration has produced a high-caliber narrative and visual style that redefines the expectations for independent sports media.
How to Join the Conversation
Don’t miss the official premiere as The Pull Up begins its journey into the heart of sports culture.
- Launch Date: Monday, May 18, 2026 @ Noon ET
- Watch the Trailer: Watch the Preview
Subscribe & Watch:Official YouTube Playlist
