When you think of high-end custom jewelry, championship rings and jaw-dropping bespoke pieces for global icons, one name immediately stands out: Jason Arasheben, the mastermind behind Jason of Beverly Hills.
On Monday, August 31, Episode 4 of The Pull Up With Scoop B drops on YouTube, bringing fans an exclusive sit-down with the luxury designer who transformed custom jewelry into a global empire.
Inside ‘The Pull Up With Scoop B’
Hosted by national sports journalist Brandon “Scoop B” Robinson, The Pull Up With Scoop B is a digital video series featuring candid, in-depth interviews with cultural architects, premier athletes and iconic industry figures.
Produced in partnership with CastleLight Productions (led by Lonnie Edwards, Ryan Cassell, Charlie Murphy and Bragard Kizenga) and Swank PR’s Briahna Gatlin, the show officially premiered on May 18, 2026.
Since its debut, the series has built strong momentum with three high-impact episodes:
- Episode 1: NBA veteran Kendall Gill
- Episode 2: NBA champion Antoine Walker
- Episode 3: Legendary sports journalist Scoop Jackson
Now entering its fourth installment, the show continues its run of elite guest appearances as Jason Arasheben takes center stage.
A Rare Brush With Royalty: The Michael Jackson Connection
Known for crafting headline-grabbing creations for championship athletes, royalty and entertainment legends like Drake, Rihanna and Justin Bieber, Arasheben admits there is only one moment in his storied career where he truly felt starstruck.
In a candid clip from the upcoming episode, Arasheben reflects on his unforgettable experience visiting Neverland Ranch with the King of Pop himself, Michael Jackson.
“That was a dream come true because I’ve literally never been starstruck… but one time,” Arasheben shared during his conversation on The Pull Up. “I got a chance to go to Neverland Ranch, and Michael gave me a tour of Neverland Ranch himself. It was one of the greatest experiences of my life. He was so kind, so nice.”
For Arasheben, the experience went far beyond a guided tour. He had the rare honor of designing custom diamond pieces featuring the Jackson family crest.
“The fact that I was able to make a family heirloom, his family crest… I made diamond pieces for his family crest… that was a dream come true,” Arasheben said. “So for me, that’s the one I always think about when I think about what celebrity kind of like a major jaw drop that you were in awe of. And it was Michael Jackson.”
Crafting the Extraordinary: The Legacy of Jason of Beverly Hills
From his beginning, selling wholesale silver on college campuses to founding one of the most recognizable luxury houses in the world, Arasheben built Jason of Beverly Hills into a powerhouse. His visionary approach to high-end craftsmanship transformed bespoke design into a global empire, earning the trust of elite sports icons and entertainment royalty alike.
Central to his legacy is his work in iconic bespoke jewelry. Arasheben has consistently set the standard for personalized luxury, designing one-of-a-kind diamond pendants, custom watches and statement heirlooms that capture the distinct style and personal narratives of his high-profile clientele.
Beyond individual custom pieces, his impact reaches the highest levels of professional sports through his revolutionary championship ring designs. By rethinking traditional aesthetics, he has redefined the modern standard for championship rings across major leagues, including the NBA and NFL, turning celebratory rings into intricate, story-driven works of art.
At the core of every creation is an unmatched artistry that continuously pushes creative boundaries. From pioneering floating-diamond watch faces to engineering multi-million dollar luxury pieces, Arasheben blends technical innovation with unapologetic elegance to remain at the forefront of the luxury world.
Where to Watch
Catch the full interview, deep dives into his hustle and more behind-the-scenes stories when Episode 4 of The Pull Up With Scoop B premieres August 31 on YouTube.
