Powered by the May 2026 launch of The Pull Up With Scoop B and independent syndication across ScoopB.com, YouTube viewership has climbed 1,656.9 percent since 2023
Sports media executive, broadcaster and NBA insider Brandon “Scoop B” Robinson has officially surpassed 2 million annual views on YouTube in 2026, marking a 285.4 percent year-over-year surge with more than six weeks remaining on the calendar.
The milestone highlights a four-year digital expansion for Scoop B Enterprises Worldwide. After generating 113,839 annual views in 2023, the channel climbed to 182,378 views in 2024 and 518,900 views in 2025 before quadrupling its year-over-year pace in 2026.
Across the four-year span from 2023 through November 2026, the channel has generated 2,815,117 views, representing a 17.6x overall increase and a 160 percent compound annual growth rate. Remarkably, 71 percent of the channel’s four-year viewership has occurred in 2026 alone, outperforming the combined total of 2023 through 2025 by nearly 2.5 times.
Four-Year YouTube Growth Breakdown
| Year | Annual Views | YoY Growth | Multiple vs. 2023 |
|---|---|---|---|
| 2023 | 113,839 | Baseline | 1.00x |
| 2024 | 182,378 | +60.2% | 1.60x |
| 2025 | 518,900 | +184.5% | 2.85x |
| 2026 (YTD) | 2,000,000 | +285.4% | 3.85x (17.57x vs. 2023) |
Visual-First Programming Fuels 2026 Surge
The 2026 breakout coincides directly with Robinson’s strategic pivot toward visual-first, relationship-driven programming. Following the conclusion of the 10-year audio run of Scoop B Radio in April 2026 after more than 500 interviews and 10 million lifetime streams, Robinson premiered his flagship visual talk series The Pull Up With Scoop B in May 2026 alongside weekly digital series #WORDSWITHSCOOP.
Distributed independently via ScoopB.com and syndicated through Yardbarker, the video slate pairs long-form conversations with viral, news-making clips featuring NBA legends, current All-Stars and hip-hop icons. Rather than relying solely on passive subscriber feeds, the channel has thrived on high-velocity search and algorithmic discovery across sports and culture, pushing lifetime channel views past 4.1 million alongside more than 63,400 watch hours.
“Crossing two million annual views before the year is even over proves what happens when you bet on ownership,authentic conversations and consistency,” Robinson said. “The audience shows up when the storytelling is real and unfiltered.”
With total cross-platform reach exceeding 85 million annual views and impressions across YouTube, X, Facebook and Instagram, the 2 million YouTube milestone underscores a broader blueprint in modern sports media: owning master intellectual property, cultivating direct audience trust and scaling independent distribution without sacrificing editorial autonomy.
