This isn’t just about golf. In fact, if you’re focusing on the swing, you’re missing the point.
On Monday, March 9, 2026, the Philadelphia edition of the On The Upswing Golf Series took over Fairways & Dreams Indoor Golf in Conshohocken. This wasn’t a standard outing; it was a cultural intervention. Founded by Eddie and Brittany Roman, the series is built on a mission of curating experiences on the green where every swing helps change the course of your life. Sponsored by Post Jenny, the evening, aptly titled “The Executive Reset,” served as a stark reminder that the traditional networking mixer is officially obsolete.
Moving Beyond the Transaction
Standard professional gatherings are often high-pressure environments where everyone is a hunter, entering the room to see what they can extract. At the 200 Ridge Place venue, that script was flipped. The goal wasn’t to “work the room,” but to inhabit it. By prioritizing presence over pressure, the event allowed conversations to breathe. When the urgency of the “pitch” is removed, it creates space for the “story.” This was a room of builders and collaborators where the hierarchy of the corporate ladder was traded for the horizontal equity of shared ideas.
The event’s success relied on a deliberate structural shift: providing a platform for attendees to present their projects and garner immediate support, while still preserving the autonomy for organic, self-paced networking. This design effectively democratized the room, offering a sophisticated framework for professional connection that prioritized genuine engagement over forced chemistry.
As founder Eddie Roman puts it: “This is not a tournament, this is not a mixer. This is an elevated gathering where business, wellness and culture intersect.” Roman brings a heavy-hitting perspective to this space; as a business and entertainment consultant, he has built a career securing exclusive branding opportunities for a roster that spans the NFL, NBA, NASCAR, and the Olympics. His work has landed clients in the pages of Vogue, GQ, and Vanity Fair, and on networks like CNBC and E!, proving he knows exactly what it takes to position a brand at the top of the food chain.
A Vibe Shift in Real Time
The energy coming out of the Philadelphia edition tells a story that data can’t capture. The atmosphere showed active engagement rather than passive observation; people weren’t leaning against the walls, they were leaning into each other. There is a specific kind of psychological safety, a rare but critical ingredient in meaningful networking, that allows for the laughter and affirmation seen throughout the evening.
The fluid pacing of the room proved that high-level business doesn’t have to be synonymous with high-level stress. The indoor golf setting acted as a conduit for wellness and clarity, reinforcing the event’s unique positioning at the intersection of lifestyle and leadership. Co-founder Brittany Roman, a powerhouse model, stylist, and image consultant who founded Pretty and Big Too and Delane Media & Management Group, LLC, noted that the choice of environment was intentional, stating:
“This was not just a golf experience, but a space where wellness, conversation, faith, ambition and relationships intersect. A room where every swing isn’t about scorecards, but about direction and a reminder that changing your environment can help change the course of your life.”
More Than a Moment
From a strategic lens, On The Upswing is tapping into a broader cultural shift. Professionals, especially those at the intersection of creativity and commerce, are no longer just seeking opportunity; they are seeking alignment. They want spaces that honor their lived experiences as much as their resumes.
Philly isn’t the only stop for the Fairways and Dreams golfing consortium. With forthcoming venues planned for New York, Los Angeles, and Washington, D.C. in the near future, this series is carving out a distinct lane. It proves that when you combine the discipline of executive presence with the soul of community, you don’t just get an event, you get a movement.
The momentum is building, the energy is shifting, and for those looking to realign their personal and professional lives, the message is clear: The “Reset” is no longer optional; it’s the new standard.
All photos courtesy of Aaron Snyder
