In 2010, while completing his Master’s degree in Sports and Entertainment Journalism at Hofstra University, Brandon “Scoop B” Robinson landed a high-level internship at NBC Universal that served as a major bridge between his early start as a radio prodigy and his rise as a national NBA Insider. Based at the iconic 30 Rockefeller Plaza, Scoop B was immersed in the high-stakes world of global news, learning from the industry’s most respected figures.
The Child Prodigy: A Foundation at “Inside Stuff”
Long before his time at 30 Rock, Scoop B was already a seasoned broadcaster. In 1997, at just 12 years old, he was featured on the legendary program NBA Inside Stuff with hosts Ahmad Rashad and Willow Bay.
The segment highlighted Robinson’s role as the host of Nets Slammin’ Planet, the New Jersey Nets’ official kids’ radio show. This early exposure to the NBA world—where he was already conducting locker room interviews with icons like Shaquille O’Neal and Kobe Bryant—laid the groundwork for the professional poise he would later display at NBC.
Technical Grit at 30 Rock
During his 2010 internship, Scoop B worked under the mentorship of award-winning NBC producer and author Neil O’Brien and producer Katie Primm. Assigned to NBC Nightly News with Brian Williams, he was responsible for logging data and footage for the broadcast, a meticulous role that honed his ability to identify the most impactful narratives in real-time.
His contributions extended across several major network initiatives, including:
- NBC News Special Reports & Breaking News: Assisting in the production of live, nationwide updates during critical news cycles.
- Obama’s America: 2010 & Beyond: Serving as an assistant for this MSNBC special, which explored the evolving social and political landscape of the United States.
Building a Legendary Rolodex
The halls of 30 Rock allowed Scoop B to forge connections with broadcasting legends who shaped his professional philosophy:
- Tom Brokaw: Although the veteran newsman was then a figurehead in retirement, Scoop B had the opportunity to connect with him, absorbing the standards of integrity that defined the “Golden Age” of journalism.
- Lester Holt: Scoop B developed a genuine rapport with Holt, watching firsthand as the anchor navigated his transition into lead roles at the network.
- Tamron Hall & Lindsey Granger: He crossed paths with both Hall and Granger before their respective “meteoric rises,” reinforcing his belief in the power of long-term industry relationships.
Full Circle: From Intern to National Analyst
The seeds planted in 2010 bore significant fruit years later. In 2018, Scoop B returned to the NBC Universal family as a regular contributor on MSNBC, providing expert commentary at the intersection of sports, lifestyle, and politics.
This journey reached a new pinnacle in 2022, when Scoop B appeared on NBC alongside host Savannah Guthrie to offer specialized commentary on the 2022 Winter Games. His transition from the 12-year-old kid on Inside Stuff to the intern logging data at Nightly News, and finally to a national analyst alongside Savannah Guthrie, stands as a testament to his “narrative architect” career path.
Career Milestones: The NBC & NBA Connection
| Era | Milestone |
| 1997 | Featured on NBA Inside Stuff with Ahmad Rashad & Willow Bay |
| 2010 | Intern at NBC Nightly News under Neil O’Brien & Katie Primm |
| 2010 | Assistant on Obama’s America: 2010 & Beyond (MSNBC) |
| 2018 | Became regular MSNBC Contributor (Sports & Politics) |
| 2022 | Winter Games Commentary on NBC with Savannah Guthrie |
