From “Dynamite Year” to Decadelong Dynasty: Why Joseph Sikora Says 50 Cent is the GOAT Boss

In the world of sports, entertainment, and the business of culture, we talk a lot about “dynasties.” We look at the 90s Bulls or the current Mahomes-led Chiefs. But in the television game, the dynasty being built by 50 Cent and Joseph Sikora is one for the record books.

Back in 2017, I sat down with Joseph during the height of the original Power run. At the time, he told me that working with 50 Cent was “a great experience” and described the journey as a “dynamite year.” But as we stand here in 2025, that “experience” has evolved into a global empire.

The Evolution of the “Force”

Revisiting our 2017 conversation, Joseph was clear about one thing from the jump: the mutual respect between him and the G-Unit mogul. He told me then, “He’s always been very supportive of me… he’s always been very kind to me.”Fast forward to today, and that kindness has translated into one of the most successful spin-offs in history—Power Book IV: Force.

Joseph isn’t just a “cog in the machine” anymore, though he’s humble enough to still use that phrase. He recently reflected on his longevity, saying, “I waited my turn and I got my turn and I’m very grateful for that.” 

Better than “His Airness”?

One of the most viral moments of 2025 came when Joseph compared 50 Cent to the GOAT himself, Michael Jordan. Having worked for Jordan as a child in commercials, Sikora didn’t stutter when he said, “50 is probably a better boss than MJ. Period.” He credits this to 50’s “soothsayer” ability to predict the culture and his relentless “endless energy.”

He recalls the first time they met, a moment that stayed with him since our first interview: “He’s also the only boss I’ve ever had in my life that hugged me when he first met me and said ‘Thank you.’… Fif is an incredible human being.”

Legacy and Authenticity: Black Fox Productions

In our original piece, we talked about the grit Joseph brought to the screen. Now, he’s taking that grit behind the camera with his brother, Albin Sikora, under their new banner, Black Fox Productions. Their mission? “Authentic storytelling”and “telling authentic Chicago stories.” Joseph’s journey from a “long road in the business”—nearly being broken by the pressures of Los Angeles—to becoming a franchise titan is the blueprint. As he told me back in 2017, “I’m just a guy from Chicago who worked hard.” That hard work has turned into a decade of Power.

Whether it’s the confirmed Power movie on the horizon or the Origins prequel, the 50-Sikora partnership remains the gold standard. As Joseph says, “Power never ends.”

Share:

Facebook
Twitter
Pinterest
LinkedIn

Brandon ‘Scoop B’ Robinson is the host of the Scoop B Radio Podcast. A senior writer at Basketball Society, he’s had stops as a staff writer at The Source Magazine, as a columnist and podcast host at CBS and as an editor at RESPECT. Magazine. In his downtime, he enjoys traveling, swimming and finding new sushi restaurants.

Follow Brandon ‘Scoop B’ Robinson on Twitter: @ScoopB, Instagram: @Scoop_B & Facebook: ScoopB.

Make sure to visit: www.ScoopB.com & www.ScoopBRadio.com for more info.

Author: admin

Brandon ‘Scoop B’ Robinson is a columnist at Basketball Society. Follow him on Twitter: @ScoopB and Instagram: @Scoop_B. As a 12 year old, he was a Nets reporter from 1997-1999, co-hosting a show called Nets Slammin’ Planet with former Nets legend, Albert King, WFAN’s Evan Roberts and Nets play-by-play man Chris Carrino. Scoop B has also been a writer and radio host at CBS, a staff writer at The Source Magazine and managing editor/columnist at RESPECT Magazine. He’s a graduate of Don Bosco Prep, Eastern University and Hofstra University. You can catch him daily on the Scoop B Radio Podcast. Visit ScoopBRadio.com to listen. For inquiries and to contact Brandon ‘Scoop B’ Robinson visit ScoopB.com