When you see Anthony Edwards lighting up the court for the Minnesota Timberwolves, electrifying crowds with explosive dunks and ice-cold midrange pull-ups, just know: there’s another story being written off the court. A story about loyalty, vision, hustle — and Nick Maddox.
“I’ve been with Anthony since his rookie year, working full time around the clock, non-stop,” Maddox says. “Even while finishing up my college degree.”
That’s not just commitment — that’s brotherhood. Maddox, who majored in Business Administration and minored in Sports Management at Toccoa Falls College, has been more than just a best friend to Ant. He’s been his strategic partner, creative lead, and in many ways, a visionary force helping to shape one of the NBA’s brightest young stars.
From High School Hoops to NBA Dreams
Their story begins in Atlanta at Holy Spirit Prep, where Maddox and Edwards first met at basketball practice. Maddox, a self-proclaimed “modern-day Draymond Green,” held it down as an undersized point forward. Edwards was still molding his game — a midrange assassin with a developing jumper but already showing flashes of what would come.
“In high school on the court? Ant was a midrange player,” Maddox remembers. “He could get to his spot and pull up… Like SGA, Jalen Brunson — Ant was that guy.”
They weren’t just hooping — they were studying the game, learning, evolving. While Edwards idolized Bradley Beal, Maddox, the athlete-scholar hybrid, was splitting his time with baseball, playing third, first, DH — even pitching and catching as a kid.
“I was a mixed breed,” Maddox laughs.
From Friend to Creative Force
Fast forward to the league, and Maddox’s role with Edwards only grew deeper. He’s not just “on the team” — he’s integral to the operation.
“I wear many hats,” he says. “But I would say Logistics Consultant… Creative Lead when it comes to different ideas in advertisements and marketing… confidant… but formally, the Lead Consultant of Logistics.”
Translation: if it touches Ant’s brand, Maddox has touched it.
One of the clearest signs of his rise came through Adidas. Maddox was front and center in a campaign that made waves, both elevating Edwards’ profile and, unexpectedly, Maddox’s own.
“Shout out to Adidas for giving me an unbelievable opportunity,” Maddox says. “My visibility has taken a tremendous jump exponentially… People even know me on a first name and nickname basis. It’s surreal but I love the community in Minnesota.”
Surreal became real when he found out — by surprise — that he’d be getting his own shoe.
“Ironically, I ended up missing a quarterly meeting… and by December after the Olympics, I found out I was getting my own shoe.”
A sneaker. For the right-hand man. That doesn’t happen by accident — that happens when you matter.
A “Third Eye” for Branding
What sets Maddox apart is more than his loyalty — it’s his eye.
A self-described thinker with a deep understanding of branding, storytelling, and authenticity, he’s helped Edwards find a marketing lane that feels true, not forced.
“I would say honestly, that comes through the character and the authenticity of who the player is,” Maddox explains. “When a player is able to be authentic and true to who they are, that’s when you find the funny moments that you mostly don’t see… because he comes with a level of comfortability and trust.”
That trust has led to a creative rhythm few pairs in sports share. Maddox brings ideas, Edwards brings personality, and together they bring innovation. It’s not hard to imagine Maddox running his own agency one day.
“I would say that all my options are open,” he says. “Being an agent? I’ve learned the long and strenuous hours… it’s not an easy job… but the way that we move and how detail-oriented we are — it’s always a possibility.”
Olympic Vibes and Baseball Debates
Maddox even traveled with Team USA Basketball to the Olympics — another surreal moment on this wild ride.
As for who in the NBA could make it in baseball?
“Excluding Ant, I’d say Jrue Holiday,” Maddox says without hesitation. “Just because I know his family history of being athletes.”
And yes, Ant played baseball too. “He used to talk all the time about how he’d strike me out. Mannn listen, I told him, ‘If me and you ever do the baseball thing, you’d quit!’”
Grounded in Work. Guided by Vision.
Ask Maddox to describe a day in his life and he’ll tell you it’s “unpredictable… emotional… very up and down but consistent to a degree.”
That chaos? He thrives in it. Whether it’s logistics, marketing, or just being the steady hand behind the star, Maddox shows up.
He’s not just Anthony Edwards’ best friend — he’s a partner in one of the most exciting player-brand rises in the modern NBA.
And for Maddox? This is just the beginning.
