High-end custom jewelry and championship rings are defined by a distinct era before and after Jason Arasheben. Known globally as Jason of Beverly Hills, the luxury mastermind joined me on Episode 4 of The Pull Up With Scoop B for a candid, behind-the-scenes look at how he built a bespoke empire, disrupted the sports ring industry across the NBA and NFL, and shared an unforgettable moment with the King of Pop.
Redefining Championship Engineering & High-End Luxury
From his humble beginnings selling wholesale silver on college campuses to founding one of the most recognizable luxury houses in the world, Arasheben transformed bespoke jewelry design into a global empire.
Beyond crafting statement pieces for entertainment icons like Drake, Rihanna, Kim Kardashian, and Justin Bieber, Arasheben revolutionized major league sports by rethinking traditional ring aesthetics.
By incorporating mechanical, story-driven, and interchangeable elements—such as floating-diamond watch faces and complex multi-million dollar ring engineering—he raised the bar for championship rings across the NBA, NFL, MLB, NHL and WNBA.
A Rare Visit to Neverland Ranch with Michael Jackson
Despite crafting headline-grabbing creations for championship athletes, global royalty, and music megastars, Arasheben admitted there was only one moment in his storied career where he felt completely starstruck: an early visit to Neverland Ranch with Michael Jackson.
“That was a dream come true because I have literally never been starstruck… but one time,” Arasheben shared during his sit-down on The Pull Up. “I got a chance to go to Neverland Ranch, and Michael gave me a tour of Neverland Ranch himself. It was one of the greatest experiences of my life. He was so kind, so nice, and the fact that I was able to make a family heirloom, his family crest… I made diamond pieces for his family crest… that was a dream come true.”
Understanding the Reality of Fame
Walking the grounds, seeing giraffes and elephants, and visiting Jackson’s private on-site movie theater gave Arasheben a fresh perspective on extreme celebrity and the sacrifices that accompany global fame.
“Michael Jackson cannot go to a movie theater. How is he going to have that experience with his children? He cannot,” Arasheben reflected. “So what do you do? He builds a movie theater on his land so he could experience the same type of thing that all of us here take for granted… For me, to sit back and see that and also comprehend the fact that yes, we all look up to Michael Jackson and envy his wealth and fame, but there is also a part of that life that I do not envy. It took me having that experience to really understand that.”
From selling silver out of a bag to designing multi-million dollar championship rings and building a global luxury brand, Arasheben’s appearance on The Pull Up offers an inspiring masterclass in vision, persistence, and creative disruption.
