Scoop B Radio is an global news organization at the intersection of sports, lifestyle and entertainment. The network was launched in 2016 by co-founders Emmanuel ‘DJ Manny eL’ Garrett and Brandon “Scoop B” Robinson.
Overview and Format
Scoop B Radio operates as a 24-hour news organization available on television globally on DirectTV and regionally on Verizon Fios television in New York City.
Scoop B Radio also streams digitally on Acast, Spotify, iHeart, Amazon, Apple and YouTube and is syndicated online Nationally through Yardbarker and ScoopB.com.
Scoop B Radio’s programming operates through six main formats:
- Original Interviews: New, timely conversations with prominent personalities from the NBA, music, and business sectors. These interviews often focus on current events and behind-the-scenes insights.
- Vault Content: The platform also serves as a digital archive for “rare and unreleased interviews” from Brandon Robinson’s decades-long career, which began with his first radio show in 1997. This content includes digitized locker room interviews with NBA legends from the late 1990s, offering a retrospective journey through sports history.
- Scoop B Selects: An original, season-based interview series that features compelling, unfiltered conversations with influential names in basketball, business and culture. The series is structured to go beyond the headlines, giving audiences an intimate look at the journeys, lessons, and legacies of the guests. Recent seasons have even partnered with organizations like the NBA Retired Players Association (NBRPA) and the BIG3 Basketball League, further cementing its focus on celebrating the cultural impact of basketball across generations.
- Scoop B Originals: A multi-faceted look at the intersection of competition, culture and personal journey. The platform’s flagship documentary, “The Freezeout,” dissects the controversial 1985 NBA All-Star Game.
- Classics With Scoop B: A collaboration with the apparel brand Starter, it extends the focus to hip-hop and culture, featuring conversations with influential figures such as Hot 97 DJ and radio personality Funkmaster Flex and NFL legend Carl Banks.
- Scoop B Blog: An extension of the broader media platform with a focus on culture, lifestyle and sports.
Content Focus and Audience
The brand’s editorial focus is characterized by its blend of high-level sports reporting and cultural commentary, targeting an audience interested in the convergence of basketball and pop culture.
- Core Subject: Primarily centered on the National Basketball Association (NBA), including breaking news, player commentary, and historical analysis.
- Cultural Crossover: Regularly features athletes from the NFL, MLB and WWE, BIG 3, hip-hop legends, actors, entrepreneurs and media personalities, reflecting a commitment to lifestyle and entertainment topics.
Scoop B Radio has demonstrated significant digital reach, with the podcast garnering 10 million streams across all platforms in 2021.
Notable Guests and Virality
Scoop B Radio’s candid conversations with notable athletes like Claressa Shields, Stephon Marbury, Robert Griffin III, Pete Sampras, Gary Payton, business leaders like Mark Cuban, Master P, Spike Lee, cultural icons like Allen Iverson, DJ Khaled and Ice Cube, musicians Wyclef Jean, the Red Hot Chili Peppers’ Flea have frequently been mentioned by major sports and news outlets including People, Fox News, Bleacher Report,NBC Sports, New York Post, Complex, Newsweek, Sports Illustrated & USA Today.
Corporate Structure
Scoop B Radio operates under the umbrella of Scoop B Enterprises, a media, marketing and production entity founded by Brandon “Scoop B” Robinson. The enterprise also includes his non-profit, Scoop B Village and the associated brand and platform, #Credentialed, co-founded with Kandace Moore.
