Brandon “Scoop B” Robinson has a unique media career that began as a “child prodigy” in the late ’90s. His journey is defined by his transition from a teenage radio host to a prominent NBA Insider and digital media entrepreneur.
Early Career & The Prodigy Era (1997–2003)
- 1997: At age 12, he lands his “big break” co-hosting Nets Slammin’ Planet on AAHS World Radio. He beats out 200 other applicants to work alongside retired NBA player Albert King and Evan Roberts.
- 1998–2000: Gains locker room access to legends like Kobe Bryant and Shaquille O’Neal. His work is featured on NBA Inside Stuff and Fox Sports Network.
- High School: Serves as the sports editor of the Ironman newspaper at Don Bosco Prep and begins announcing for his school’s basketball team.
Academic Foundation & Freelance Grind (2004–2012)
- 2004–2008: Attends Eastern University, serving as sports editor of The Waltonian and the public address announcer for several athletic teams.
- 2008–2010: Earns a Master’s degree in Journalism from Hofstra University.
- 2010–2012: Period of heavy freelancing while living in his grandmother’s basement. He writes for SLAM Magazine, Ebony, Jet, and MaxPreps, and serves as an adjunct professor at NJIT and NJCU.
Rise as an NBA Insider (2013–2019)
- 2013–2015: Joins The Source Magazine as a staff writer.
- Viral Moment (2014): Asks NBA Commissioner Adam Silver the pivotal question regarding the banning of Donald Sterling.
- 2015–2017: Moves to CBS Radio, hosting the Brown and Scoop show and contributing to CBS This Morning.
- 2016: Officially soft-launches the Scoop B Radio Network, utilizing a “vault” of interviews he recorded on cassette tapes as a child.
- 2017–2018: Becomes Managing Editor and Columnist at RESPECT. Magazine and a senior writer at Basketball Society.
- 2018–2020: Joins Heavy.com as a Senior Sports Writer, where his reports regularly go viral and are cited by ESPN and Bleacher Report.
Multimedia Mogul (2020–2025)
- 2020: His podcast, Scoop B Radio, surpasses millions of streams, featuring guests like Mark Cuban, Charles Barkley, and DJ Khaled.
- 2021: Joins Bally Sports Network as a National NBA Insider. He also makes an appearance in the NBA 2K video game.
- 2022: Covers his first NBA Finals in person, traveling for all six games between Boston and San Francisco.
- 2023–2024: Expands into executive producing and launches the #Credentialed brand to support independent creatives. He hosts Scoop B Radio Overtime with high-profile guests like Jim Jones and Ice Cube.
- 2025: Continues as a leading voice in NBA media, operating ScoopB.com and providing cultural commentary for major outlets like Sirius/XM Radio.
