In 2025, Brandon “Scoop B” Robinson has transitioned from a traditional NBA reporter to what he describes as a “Modernized Independent Powerhouse.” His 2025 recap reflects a year focused on independent brand ownership, high-level scoops, and the expansion of his “Scoop B Radio” network.
1. Major 2025 News & “Scoops”
Scoop B has been the primary “narrative architect” for several of the season’s biggest stories:
- The LeBron-to-Dallas Watch: He has been the leading voice tracking a potential reunion between LeBron Jamesand Kyrie Irving in Dallas, reporting on private conversations and trade eligibility windows.
- Zion Williamson’s “New Alignment”: Robinson broke details regarding Zion’s improved mental and physical conditioning and a new professional relationship with NBA legend Joe Dumars.
- Kyrie/Minnesota Buzz: He recently reported on Anthony Edwards’ interest in bringing Kyrie Irving to the Timberwolves, a story that heavily impacted Western Conference betting markets.
- Cooper Flagg Coverage: He has provided extensive “insider” looks into the 2025 #1 overall pick, including internal Mavericks/draft dynamics and critiques from figures like T.J. Kidd.
2. Scoop B Radio Overtime (2025 Highlights)
This year, the podcast evolved into a “Micro-Network,” with 41% of his audience shifting to video. Notable 2025 guests included:
- Jim Jones: An unfiltered in-studio session filmed at the International Factory of Content (IFC) in the Bronx.
- Ice Cube: A deep dive into the BIG3’s 2025 international expansion and Lakers commentary.
- Shaquille O’Neal: Shaq notably confirmed to Scoop B that Inside the NBA would continue its presence on ESPN/ABC through 2025-26.
3. Business & Brand Milestones
- Independence: Robinson maintains 100% ownership of his IP, securing high-margin partnerships with brands like Zenni Optical and Bovada.
- The #Credentialed Movement: His social movement has turned into a formalized brand, including an apparel line with Wooter Apparel and Scoop B Originals.
- Academic Influence: He continued his work as a guest lecturer at Ohio University and New Jersey City University (NJCU), bridging the gap between old-school journalism and new media.
4. 2025 Professional Valuation
By late 2025, Scoop B is valued as a “distributed media network.” His annual streams have exceeded 5 million, placing him in the top 1% of global podcasts. His shift toward “human-side” storytelling—like his retrospective on Kobe Bryant’s “666 workout”—has helped him maintain relevance beyond simple trade rumors.
