Could a former All-Star big man be the next big name added to the Milwaukee Bucks’ front office?
League sources share with ScoopB.com that the Bucks have internally discussed bringing in Philadelphia 76ers executive Elton Brand for a potential role in Milwaukee’s basketball operations department. The conversations are said to be exploratory for now, but multiple sources confirm Brand’s name has come up in recent weeks as the Bucks evaluate possible structural changes within their front office heading into a pivotal offseason.
“Elton’s name is being talked about,” one plugged-in league source said. “There’s respect for his experience, his player background, and the work he’s done in Philly. Nothing is imminent, but it’s on the radar.”
A source close to Brand denies that he’s interested in such a position.
Brand, currently serving as the general manager under the Sixers’ executive leadership, has been a steady presence in Philadelphia’s front office since 2018. During his tenure, he helped navigate the franchise through significant roster changes, high-profile trades, and the rise of All-Stars like Joel Embiid and Tyrese Maxey. While his day-to-day influence has shifted under recent leadership changes in Philly, Brand remains a well-regarded figure around the league and is considered by many as ready for a larger or refreshed opportunity.
The Bucks, meanwhile, are navigating their own internal evaluation. With a core built around Giannis Antetokounmpo and Damian Lillard, the team is firmly in win-now mode but has faced pressure after early playoff exits and mid-season coaching turnover. According to sources, Milwaukee ownership and top executives are keeping their eyes open for voices who can enhance both front office cohesion and long-term decision-making.
“Elton brings a player’s perspective, but he also understands the business side, the pressure of big markets, and the development curve,” another source told ScoopB.com. “He could be a strong asset alongside the existing infrastructure.”
While there is no confirmed role or offer at this stage, the discussions around Brand in Milwaukee point to a larger trend in the NBA: teams seeking balance between executive acumen and lived locker room experience.
Brand, a former No. 1 overall pick and two-time All-Star, transitioned into front office life after retiring from the NBA in 2016. He climbed the ranks quickly—first as GM of the Sixers’ G League affiliate in Delaware, then being promoted to general manager of the big club. He’s known for his poise, communication skills, and ability to navigate high-stakes negotiations, including blockbuster moves like the trade for Jimmy Butler and Tobias Harris.
Brand’s well-seasoned in the league and in 2020 he told me that he’s leaned on advice that he’s gotten since making that transition from player to his role in the 76ers’ front office. “I think the great advice was: ‘The team belongs to the city and the fans,'” he said.
“Do what you need to do to win a championship and bring this group; bring these fans a championship; whatever that takes. For me, that’s what it’s about. It’s not about, like I love my job, it’s not about the job. Like I want to bring this city a championship. So that was the advice for me. I think of it like that.”
If the Bucks pursue this seriously, it could mark a new chapter in Brand’s executive career—and potentially give Milwaukee a fresh perspective as they continue building around their championship window.
