Brooklyn Nets head coach Jordi Fernandez isn’t just leading a team—he’s bringing a deep understanding of sports psychology into the fold. With a background in the study of human behavior, Fernandez’s coaching philosophy extends beyond X’s and O’s, influencing the way he manages both players and staff.

A Psychological Approach to Coaching

When asked how his PhD in sports psychology influences his coaching approach, Fernandez shared insights into how his academic background plays a role in the Nets’ day-to-day operations.

“I think it’s more of a matter of how we work as a coaching staff,” Fernandez tells me.

“My PhD, which I published, I think two articles but I didn’t finish unfortunately, was more about observation of human behavior and analyzing sports. And so all of the stuff I used to rate our team and all the work we have for the coaching staff—that’s important. Everything else is managing people, so on and so forth.”

His words reflect a broader approach to coaching that emphasizes understanding personalities, team dynamics, and player mentality just as much as game strategy. While he acknowledges that he did not complete his PhD, his research and academic work have clearly shaped his perspective on coaching at the professional level.

The Role of Mental Health in Team Success

Fernandez also recognizes the importance of specialized mental health support within the organization. He credits the team psychologist as a vital component in keeping the Nets mentally strong and focused:

“Obviously, we have a team psychologist that helps us big time,” he tells me.

“He’s a big part of what we do as an organization, and he helps me and everybody else with the day-to-day to help with his specialty for sure.”

This acknowledgment highlights the growing emphasis on mental wellness in professional basketball. In a league where pressure, expectations, and intense schedules can take a toll on players, having psychological resources available is crucial.

Building a Strong Culture in Brooklyn

Under Fernandez, the Nets are not just focusing on wins and losses but are cultivating an environment where mental resilience is just as important as physical endurance. His experience with analyzing human behavior gives him a unique edge, allowing him to connect with players in a meaningful way.

As Brooklyn continues to evolve under his leadership, it’s clear that Fernandez’s holistic approach—blending sports psychology with traditional coaching—will be a defining factor in the team’s pursuit of success.